Quick Hit: Joystiq helps EA find the path to redemption

EA has been promoting one of their games with some pretty dubious deadly sin-themed marketing stunts. Their “lust” stunt left many of us unimpressed, but with their “greed” stunt, they gave Joystiq a chance to put them in their place

However, the latest stunt is a little more creative. They’ve mailed this editor, and presumably the editors at several other media outlets, a check for $200. The packaging says that “by cashing this check you succumb to avarice by hoarding filthy lucre but by not cashing it, you waste it, and thereby surrender to prodigality.” If your SAT dictionary isn’t at arm’s length, that last one means wastefulness. So, we either cash it and “succumb to avarice” or burn it and be wasteful. What’s an ethical gaming blog to do …

So what did they do? Well, after EA’s not very female friendly booth babe harassment contest, Joystiq decided that EA could use some help on the road to redemption… And they’ll be cashing their cheque and donating to a women’s charity in EA’s name.

Well done, Joystiq!

[full story on Joystiq here]

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About terriko

Terri has a PhD in horribleness, assuming we can all agree that web security is kind of horrible. She stopped working on skynet (err, automated program repair and AI) before robots from the future came to kill her and got a job in open source, which at least sounds safer. Now, she gets paid to break things and tell people they're wrong, and maybe help fix things so that people won't agree so readily with the first sentence of this bio in the future. Terri writes/tweets under the name terriko, enjoys making things and mentoring others and has a plain ol' home page at http://terri.toybox.ca.

2 thoughts on “Quick Hit: Joystiq helps EA find the path to redemption

  1. Asad

    What are they trying to market their way into a Bulwer-Lytton? It would certainly be an original strategy.

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