Barbie Becomes a Computer Engineer

As many of you heard, Mattel had allowed internet voting to get help in choosing Barbie’s next career. The choice was announced: the girls wanted Barbie to be a news anchor. But that’s not the end of the story…

Consumers loudly campaigned for another Barbie® career. The winner of the popular vote is Computer Engineer. Computer Engineer Barbie®, debuting in Winter 2010, inspires a new generation of girls to explore this important high-tech industry, which continues to grow and need future female leaders.

“All the girls who imagine their futures through Barbie will learn that engineers — like girls — are free to explore infinite possibilities, limited only by their imagination,” says Nora Lin, President, Society of Women Engineers. “As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people’s everyday lives in this exciting and rewarding career.”

(That’s from the official press release)

You can take a look at Computer Engineer Barbie’s fact sheet on their press release site, or check out coverage elsewhere. There are more pictures on the Barbie media site, although apparently you have to click to download the high-res ones if you want more than a head and shoulders view.

It’s neat that they asked some actual women engineers about what clothes and accessories Computer Engineer Barbie should have. Although I’d have traded those leggings for blue jeans, I know plenty of geeky women who’d wear a binary shirt. It is interminably weird to imagine Barbie as a potential coworker, though!

This entry was posted in Uncategorized and tagged on by .

About terriko

Terri has a PhD in horribleness, assuming we can all agree that web security is kind of horrible. She stopped working on skynet (err, automated program repair and AI) before robots from the future came to kill her and got a job in open source, which at least sounds safer. Now, she gets paid to break things and tell people they're wrong, and maybe help fix things so that people won't agree so readily with the first sentence of this bio in the future. Terri writes/tweets under the name terriko, enjoys making things and mentoring others and has a plain ol' home page at

18 thoughts on “Barbie Becomes a Computer Engineer

    1. Terri

      Apparently you’ll be able to pre-order Computer Engineer Barbie at MattelShop but I didn’t see her for sale yet when I looked briefly and all the pink and stereotypes hurt my brain. (My grandmother collects Barbies, though, so I’ll be getting one for her!)

    1. Terri

      Plenty of real women geeks enjoy bright pink laptops, so that actually doesn’t bug me as much as it would have when I was younger and they were uncommon.

      1. Carla Schroder

        You know what is cool about pink? Boys and men won’t touch it. Women mechanics, for one example, learned that if they use pink tools the guys won’t “borrow” them. The power of pink!

  1. Tricia

    I was hoping that Computer Engineer Barbie came in something other than the pink and blonde stereotype but alas it didn’t. At least I didn’t see any multicultural variations on their website. I’ll just have to wait for the Ubuntu Barbie.

  2. Wenonah

    Well, this is much better than the “Baby Doctor Barbie” they were advertising last year. I guess they thought that little girls wouldn’t understand Pediatrician?

  3. x

    the binary on her laptop actually spells something when read as ascii! It says barbie barbie barbie barbie… that’s pretty neat. :)

    1. Terri

      I thought they were too stereotypical too at first glance, but the more I think about it, the more I like them. I don’t think very many barbie dolls have glasses, and I’ll bet she’ll make a lot of glasses-wearing little girls happy. Plus, it’s a nice statement for those girls that glasses can be an accessory for a fashion doll.

Comments are closed.